Description

Organizations today face mounting pressure to deliver contextual customer experiences at scale – making the transition from traditional Customer Communications Management (CCM) to Customer Experience Management (CXM) essential.  

Presented by Aspire CCS’s CEO & Founder, Kaspar Roos, this webinar explores how Interaction Experience Management (IXM) is emerging as a crucial bridge between CCM and CXM, connecting the operational rigor of CCM with the dynamic engagement focus of CXM—for smarter, more responsive customer interactions. 

Key learning objectives:  

• Strategic Evolution: Why the shift from document-centric CCM to experience-driven CXM is vital for growth and operational efficiency. 
• The IXM Advantage: The emergence of IXM as an intelligent layer that decouples interactive experiences from back-end business processes, enhancing operational efficiency. 
• AI-Driven Authoring: How AI is revolutionizing content creation, enabling rapid generation of personalized, interactive communications. 
• Empowered Teams: The role of low-code/no-code platforms in accelerating communication updates without IT reliance.