Details

Presenters: Ryan Boyd, Senior Vice President, 2-COM and Jared Owens, Account Manager, MHC

As software platforms scale, communications often evolve from simple outputs into complex product capabilities—driven by live data, personalization, and expanding business rules. Without the right architecture, document logic often ends up embedded in application code, making systems harder to maintain and pulling engineering teams away from the core product roadmap.

In this candid customer conversation, Ryan Boyd shares the architectural decisions that enabled their platform to scale complex, data-driven communications—without embedding document logic in application code.

This session offers practical insights for product and IT leaders balancing flexibility, governance, and long-term scalability.

You’ll learn:

• Why treating document generation as a shared service—not embedded application logic—protects engineering velocity and supports growth
• How separating user experience from rendering complexity simplifies maintenance while preserving flexibility
• Architectural principles for managing variability and live data as communications scale

Meet Our Speakers: