Tag: Analytics (Articles)

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  • Birst-ing with Information: 5 BI and Analytics Sessions to Add to Your Inforum 2019 Schedule
    Birst is again a headliner at this year’s Inforum conference. It is no surprise – the C-suite agenda is putting greater emphasis on data-driven decisions and transparency across business units. According to research from the McKinsey Global Institute, data-driven organizations are 23 times more likely to acquire customers, six times as likely to retain customers, and 19 times as likely to be profitable as a result. A data analytics revolution is underway with more organi...
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  • Scaling a mountain? Take a coat - and a good guide!
    One of my favorite analogies to illustrate the complexity of planning for an analytics implementation is to compare it with setting off to climb Mt. Everest. The objective is clear, you want to climb to the top of the mountain. But that’s the easy part—how are you going to make that happen? Would you attempt this expedition on your own? Probably not. Why? Because the risks are too high; maybe even fatal. You know you’re not the first one who’s set out to achieve this ...
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  • The Ultimate Profile: Truly Understanding Your Customer
    Why is the profile so important?  More than just demographics, the profile can help you better understand your audience, it can help people find each other, it can be used to connect the dots between people and content, customers and products, prospects and the right advocate or promoter.  Finally, it gives you insight into behavior both now and in the future. Done well, you can collect tremendous amounts of data for your team while providing a user experience that doesn't feel like they're en...
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  • Why Is Improving Customer Experience (CX) Urgently Essential for Your Business?
    There is a strong correlation between Customer Retention and a positive Customer Experience, and an even more direct correlation between Customer Churn and a negative experience.
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  • SAP Cloud for Analytics: Tilting at Windmills
    Back in the early 2000s when I was running marketing at Business Objects, Gartner’s then-lead BI analyst, Howard Dresner (known as the father of BI and the person who named the category) started pushing a notion called enterprise performance management (EPM). Back then, EPM meant the unification of BI and planning/budgeting.
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