The Ultimate Profile: Truly Understanding Your Customer
Why is the profile so important? More than just demographics, the profile can help you better understand your audience, it can help people find each other, it can be used to connect the dots between people and content, customers and products, prospects and the right advocate or promoter. Finally, it gives you insight into behavior both now and in the future. Done well, you can collect tremendous amounts of data for your team while providing a user experience that doesn't feel like they're en...
View Article »
Written: Wednesday, February 7th, 2018