"We decided to go in a different direction"
Why you might need to map the customer journey
Everyoneâ€™s been there
You get the callâ€¦ your customer has decided to â€œmove in a different direction.â€ You know what that means. To not put too fine a point on it, they just fired you. So, the conversation moves from some obligatory, futile attempt to persuade the customer not to move to eventually discussing how that relationship will wind down. This conversation is never good.
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Written: Tuesday, April 18th, 2017