People tend to be most engaged with your community when the relevancy of information is aligned with their interests and goals. If a user was to enter a site with no content or too much extraneous content they are more likely to not continue forward. However, if the user is immediately confronted with content and functions that are relevant to their daily needs – the potential for continued engagement improves exponentially.
WorkOutLoud’s Suggestion Engine combines the power of a flexible profile graph (Specifically the customer segmentation area) with the dynamic nature of our content mechanisms to be “coded” and suggested to people where the content and person align. This means that content and functions can be targeted in a 1-1 fashion in a timely and appropriate manner. We believe that relevancy plays a key role in engaging a customer long term.
We believe that less is more when it comes to irrelevant data.
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